Insight The Eureka Moment

February 28, 2014 § Leave a comment



It is a feeling we all know – the moment when a light goes on in your head. In a sudden flash of inspiration, a new idea is born. Scientists are still trying to work out how these moments of creativity – whether big, small or life-changing – come about.

While the very latest neuroimaging technology means researchers can actually peer inside our brains and witness the creative spark as it happens. What they are discovering could have the power to make every one of us more creative.

BBC HORIZON The Creative Brain

Improvisation: Charles Limb

Musician and researcher Charles Limb wondered how the brain works during musical improvisation — so he put jazz musicians and rappers in an fMRI to find out. What he and his team found has deep implications for our understanding of creativity of all kinds. (Recorded at TEDxMidAtlantic, November 2010 in Baltimore, MD. Duration: 16:31)

Tom Wujec: Build a tower, build a team The Marshmallow challenge

“Design truly is a contact sport. It demands that we bring all of our senses to the task, and that we apply the very best of our thinking, our feeling and our doing to the challenge that we have at hand.” (Tom Wujec)”


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